If you’re running an online store, you’ve got it made as far as customer data is concerned. It’s easy to see how many people visited your store, how long they stayed for, where in the store they went, etc. These insights give you all kinds of opportunities to streamline UX and optimise profits. But trying to get the same data out of bricks and mortar stores is a different story altogether. Or, it was.
Bogdan Tudosiou and the team at start-up MOD.CAM have changed all of that. With backgrounds in mobile, they have brought together an ingenious combination of IoT, Edge computing and machine learning to give store owners the intelligence they need to understand their customers and properties much better. And that leads to better customer engagement.
But it’s not only retailers who are benefiting from MOD.CAM’s innovation. Facility Managers are learning how to make massive cost savings by integrating the new data into their existing systems.